The HEROO designer toy will be the official trophy of the F1 Pirelli United States Grand Prix in Austin, taking place from

October 18-20, 2024

This exclusive edition of HEROO is designed by renowned Italian designer Matteo Macchiavelli, in collaboration with Pirelli F1, blending art and racing heritage.

Inspired by the iconic Pirelli F1 tires, HEROO will feature a carbon fiber construction, echoing the materials used in Formula 1 cars. The design emphasizes an aerodynamic silhouette, with HEROO standing on a Pirelli tyre as basement of the sculpture in the signature yellow compound. Yellow accents will also stripe across HEROO’s sides, symbolizing speed and precision.

The most striking feature of this special edition is its iconic headpiece, customized for each podium finisher. The trophy for the winning driver and team will boast with precious gold head with a lavish gold inside. The second-place finisher’s HEROO will have a silver-painted head with precious silver materials, while the third-place trophy will be crafted from titanium, offering a unique, industrial finish.

This collaboration with Pirelli ensures that this HEROO series will be an exceptionally rare and collectible piece, made exclusively for the 2024 United States Grand Prix, celebrating the pinnacle of motorsport and design.